Chris Newton

I’ve worked with dozens of clients over the years to improve their websites organic search performance. Some of my duties include:

• Conduct keyword research
• Conduct SEO Audits including technical, on-page, off-page
• Conduct content gap analysis
• Conduct competitive gap analysis
• Write meta titles, descriptions, h1 tags, and on-page content to improve search engine visibility and rankings for keywords
• Write long-form blog posts designed to get to page 1 for high-value keywords
• Implement Google Analytics and create automated reporting structure
• Launch website A/B tests
• Landing page creation
• Development of interactive content tools including calculators, quizzes, and more
• Manage Google Ads, write ad copy, perform keyword research, provide budget recommendations, and implement conversion tracking

Ketch is a privacy SaaS platform allowing customers to design and implement robust privacy programs and comply with privacy regulations globally.

• Spearheaded Ketch Free product-led growth program to 1,000+ signups in first 6 months
• Quadrupled inbound demo requests YoY, 20x Ketch free signups YoY, increased MQL’s by 10x YoY
• Managed $2m+ budget across all paid advertising, organic search, and demand-gen campaigns, generating $10m+ in pipeline and $3m+ in marketing sourced closed-won deals.
• Oversaw revenue operations for the company, working closely with sales on operational needs
• Designed and implemented robust lead scoring and nurturing programs
• Integrated HubSpot with Salesforce, setting up new processes, reporting, and pipeline management.
• Established marketing programs in EMEA and APAC
• Optimized and maximized ad spend, lowered CPL by 60% and Cost-per-Opportunity by 75%

Teikametrics is an Amazon & Walmart advertising optimization platform, allowing brands to grow faster and save time with fully automated campaign creation, keyword targeting, and more.

• Achieved a 90% YoY growth in MQLs and SQLs
• Implemented an always-on A/B testing function, increasing page-level conversion rates by 5-10%
• Revised nurture flows, increasing conversion rates from Lead -> MQL and MQL -> SQL
• Successfully implemented the company’s chatbot tool, improving lead gen and engagement by 30%
• Conducted full on-page, off-page, and technical SEO audit, identifying several areas for improvement
• Managed agency relationships and freelancers
• Developed robust lead scoring process to enable BDR’s to focus on quality leads.

Klaviyo is a marketing automation platform allowing customers to send highly targeted and personalized communication to their customers via SMS and email messages.

• Manage all SEO and CRO Campaigns across Klaviyo’s marketing website
• Increased organic traffic by 110% YoY
• Increased organic marketing qualified leads by 105% YoY
• Implement new enterprise SEO tool into daily workflow of marketing content team
• Conducted full on-page, off-page, and technical SEO audit, identifying several areas for improvement
• Deliver marketing and SEO training sessions to groups of 20+ marketing and sales reps
• Launch website A/B tests, improving sitewide conversion rate by 1.3% YoY
• Manage, develop, and implement cross-functional marketing campaigns and identifying opportunities for improvement
• Increase closed-won MRR from organic search by 159.21% (increase of $3,254,821)

HubSpot is an Inbound Marketing and Sales software platform, offering tools for companies to grow their businesses

• Serve as strategic consultant to ~50 Priority Access and Ongoing Consulting clients across Basic, Pro and Enterprise subscriptions
• Develop deep relationships with clients to turn them into HubSpot brand advocates
• Maintained consistently high premier services NPS scores
• Presented at multiple team campaign showcase meetings, sharing SEO best practices with premier and professional services teams
• Develop creative alternatives to common customer issues, including developing a way to migrate contact activity history data from one HubSpot portal to another
• Write quarterly strategy reports for clients based around opportunities identified during consulting calls
• Grew product adoption to 8+ apps for 75% of install base

Dealer.com is a provider of website, digital marketing, and CRM software to the automotive industry

• Served as primary point of contact for a portfolio of 150 key website and digital advertising clients
• Maintained net portfolio retention rate of 100% over 18 months
• Consultative selling and opportunity generation of $3000 in product sales monthly (average)
• Managed over $150,000 in monthly recurring ad spend across paid search, display, social and retargeting channels, grow advertising portfolio by 3% monthly
• Grew product portfolio at 2% ($3000) MoM through consultative selling of SaaS products and services
• Advised clients on digital marketing best practices, make proactive recommendations to improve campaign performance
• Coordinated resources amongst all departments to provide a quick turnaround for client issues
• Provided ideas for process improvement and other duties as assigned
• Served as mentor for junior level account managers and delegate tasks and duties to provide create a seamless and exceptional client experience

Dealer.com is a provider of website, digital marketing, and CRM software to the automotive industry

• Served as Project Manager coordinating setup of SEO campaigns and provision new SEO client accounts while maintaining high quality and fast turnaround times
• Redesigned client SEO questionnaire, increasing response rate from 23% to over 60%
• Helped to rework SEO initial optimization process to increase department efficiency and eliminate redundancies saving an average of 2 ½ hours per setup
• Copywriting: Created unique, high quality content articles for client blogs
• Participate in new client onboarding calls to educate non-technical clients on the SEO program and reinforce value
• Take part in various company learning opportunities: Successfully completed critical thinking, presentation skills, creative problem solving & decision making, Mentor Training, ELR 1, 2, and 3, and SEO certification courses
• Serve as a mentor for new SEO Dept. employees, helped onboard new analysts and train on initial optimizations