Hello, I'm
Chris Newton
Demand Generation & Growth Marketing Leader
Growth marketer who ships product. Founding member of the marketing team at Klaviyo, pre-Series B. Head of Demand Generation at Ketch (10x MQLs, $10M+ sourced pipeline, $3M+ closed-won). Director of Growth at Skedda (6,000+ free signups in six months, 20% CAC reduction). Currently building Lytical, a privacy-first analytics SaaS with an embedded AI assistant. Live on the ChatGPT app store and HubSpot marketplace.
Selected results
Founding marketing team member
Klaviyo, pre-Series B
10x MQLs · $10M+ pipeline
Head of Demand Generation, Ketch
$3M+ closed-won
Marketing-sourced revenue, Ketch
6,000+ signups in 6 months
PLG launch at Skedda, 20% CAC reduction
Built Lytical
Rails SaaS with Quincy AI assistant
Work Experience
Founder
- ●Built a privacy-first analytics SaaS from scratch on Rails, Postgres, and Heroku
- ●Shipped Quincy, an embedded AI assistant for natural-language analytics queries, built on Claude and other LLMs
- ●Launched on the ChatGPT app store and HubSpot app marketplace
- ●Built 10+ native integrations across HubSpot, Shopify, Google Ads, Search Console, and Meta Ads
Director of Growth Marketing
- ●6,000+ free product signups in six months through an end-to-end PLG program
- ●20% YoY reduction in CAC through channel optimization and funnel CRO
- ●Launched Skedda's first interactive lead-gen tool (hybrid-work grader): 50+ leads in month one
- ●Built competitive alternative pages with embedded cost-savings calculator: 5+ new customers and $1K+ MRR in 90 days
Head of Demand Generation
- ●4x demos, 20x free signups, 10x MQLs YoY through integrated demand programs
- ●$10M+ in qualified pipeline and $3M+ in marketing-sourced closed-won revenue on a $2M annual budget
- ●60% reduction in CPL, 75% reduction in cost per opportunity
- ●HubSpot admin; led HubSpot and Salesforce integration including lead routing, lifecycle stages, and bidirectional sync
Senior Marketing Manager
- ●90% YoY growth in MQLs and SQLs across paid, organic, and lifecycle channels
- ●Redesigned HubSpot lead nurture flows, lifting lead-to-MQL and MQL-to-SQL conversion
- ●Launched first marketing site chatbot, lifting lead gen and engagement 30%
- ●Built lead scoring model and weekly CEO-level reporting dashboards
Founding Member of the Marketing Team
- ●Founding member of the marketing team pre-Series B
- ●110% YoY growth in organic search traffic; 105% YoY growth in organic-sourced MQLs
- ●$3.25M+ in incremental annual revenue from organic search (159% YoY closed-won MRR growth)
- ●Implemented Conductor Searchlight as the company's enterprise SEO platform through Klaviyo's scale toward IPO
Inbound Consultant L2, Premier Services
- ●Managed a portfolio of 50+ enterprise Premier Services accounts
- ●95% client retention; 120% average net dollar retention through upsells into additional Hubs and seat expansion
- ●HubSpot and Salesforce integrations including bidirectional sync, custom field mapping, and pipeline reporting
Senior Digital Advisor
- ●Managed $250K+ in monthly recurring ad spend across paid search, display, paid social, and retargeting for automotive dealership clients
- ●3% MoM portfolio growth through expansion, upsells, and retention
- ●Promoted to Senior based on portfolio performance and client retention
Plus: independent consulting since 2009, alongside the FTE roles above.
Building Lytical
Lytical is a privacy-first web analytics SaaS I built from scratch, on Rails, Postgres, and Heroku. A practitioner-built alternative to GA4. It includes Quincy, an embedded AI assistant for natural-language analytics queries, plus cookieless tracking, session recordings, heatmaps, keyword rank tracking, AI search visibility monitoring, and a technical SEO crawler. Shipped 10+ native integrations including HubSpot, Shopify, Google Ads, Search Console, and Meta Ads.
Visit lytical.aiHow I work
Demand generation
Pipeline modeling, MQL/SQL definitions, attribution, ABM motion, paid + SEO + content mix. Built the engine at Klaviyo, Ketch, and Skedda.
AI-native execution
Built Quincy (in-product AI assistant) using Claude. Active GEO/AEO experimentation. LLM-assisted research, content, and internal tooling.
Technical
Ship Rails code to production weekly on Lytical. Comfortable in SQL, HTML/CSS, JavaScript, and Python. Built native integrations against Google Ads, Search Console, HubSpot, Shopify, and Meta Ads APIs.
Stack fluency
HubSpot admin (multiple companies), Salesforce, Google Ads (MCC operations at scale), GA4, Heap, Looker Studio, DataFeedWatch, Ahrefs, Semrush. Full list on LinkedIn.
Education & Certifications
Education
MBA
Champlain College
2013 - 2016
BS in Business, Marketing Focus
Champlain College
2005 - 2009
JavaScript Development Certificate
General Assembly
Mar 2019 - Jun 2019
Get In Touch
I'm always open to discussing new opportunities, interesting projects, or just having a chat about SEO and digital marketing.