Chris Newton

Hello, I'm

Chris Newton

Demand Generation & Growth Marketing Leader

Summary

Data-driven Demand Generation & Growth Marketing leader with 10+ years of B2B tech/SaaS experience at startups and scaleups

Proven record of driving significant growth through data-driven strategies, SEO, and PLG

Expert in SEO audits, keyword research, competitive research, and technical SEO

Strong programming skills: HTML, CSS, Ruby/Rails, JavaScript, Python, React

Proficient in analytics tools: Google Analytics, Heap, Fullstory, Tableau, Looker, SQL

Extensive CRM & ABM experience: Salesforce, HubSpot, Marketo, 6sense, Apollo

Work Experience

Freelance Digital Marketing Consultant

May 2009 - Present
Self-Employed
Remote

Working with dozens of clients on improving their digital marketing performance.

Director of Growth Marketing

Jan 2024 - Jan 2025
Skedda
Boston, MA (Hybrid)

Skedda is a workspace scheduling and booking platform helping organizations optimize their hybrid workplace.

Head of Demand Generation

Oct 2021 - Oct 2023
Ketch
Remote

Ketch is a privacy SaaS platform allowing customers to design and implement robust privacy programs and comply with privacy regulations globally.

Senior Manager, Demand Generation

Nov 2020 - Jun 2021
Teikametrics
Boston, MA

Teikametrics is an Amazon & Walmart advertising optimization platform, allowing brands to grow faster with automated campaign creation.

Inbound Marketing Manager

Dec 2018 - Nov 2020
Klaviyo
Boston, MA

Klaviyo is a marketing automation platform allowing customers to send highly targeted and personalized communication via SMS and email.

Inbound Consultant L2, Premier Services

Sep 2016 - Dec 2018
HubSpot
Cambridge, MA

HubSpot is an Inbound Marketing and Sales software platform, offering tools for companies to grow their businesses.

Senior Digital Advisor

Jan 2013 - Sep 2016
Dealer.com
Burlington, VT

Dealer.com is a provider of website, digital marketing, and CRM software to the automotive industry.

Education

MBA

Champlain College

2013 - 2016

BS in Business, Marketing Focus

Champlain College

2005 - 2009

JavaScript Development Certificate

General Assembly

Mar 2019 - Jun 2019

Skills & Proficiency

Marketing Skills

SEO & Technical SEO100%
Demand Generation100%
Product-Led Growth (PLG)95%
Paid Ads (Google, Meta, LinkedIn)95%
A/B Testing & CRO100%

Platforms & Tools

HubSpot100%
Salesforce95%
Google Analytics & Heap100%
Tableau & Looker85%

Technical Skills

HTML, CSS & JavaScript90%
Ruby on Rails80%
Python & SQL70%
React65%

Tools & Expertise

HubSpot

Full platform for marketing, sales, and CRM. Served as HubSpot admin at multiple companies.

Salesforce

Enterprise CRM platform. Integrated with HubSpot and built custom reporting dashboards.

Marketo

Enterprise marketing automation platform for lead management and campaign orchestration.

Pardot

B2B marketing automation by Salesforce for email marketing and lead nurturing.

6sense

ABM platform for identifying and targeting in-market accounts.

ZoomInfo

B2B contact database and sales intelligence platform for prospecting.

Clearbit

Data enrichment platform for lead scoring and personalization.

Apollo.io

Sales intelligence and engagement platform for outbound prospecting.

Outreach

Sales engagement platform for automating and optimizing outbound sequences.

Conductor Searchlight

Enterprise SEO platform for keyword research, competitive analysis, and content optimization.

Google Ads

Managed millions in ad spend across search, display, and retargeting campaigns.

Google Analytics

Web analytics platform for tracking traffic, conversions, and user behavior.

Heap Analytics

Product analytics platform for tracking user behavior and conversion funnels.

Fullstory

Digital experience analytics with session replay and heatmaps.

Tableau

Business intelligence platform for data visualization and reporting.

Looker

BI and analytics platform for exploring and sharing data insights.

Google Data Studio

Free dashboarding tool for creating interactive marketing reports.

Snowflake

Cloud data warehouse for storing and querying large datasets.

Amazon Redshift

AWS data warehouse for analytics and business intelligence workloads.

WordPress

Popular CMS for building and managing marketing websites and blogs.

Webflow

Visual web development platform for building marketing sites without code.

Shopify

E-commerce platform for building and managing online stores.

Squarespace

Website builder for creating professional marketing sites.

Certifications

JavaScript Development Certificate

General Assembly

June 2019

Google Ads Search Certification

Google

Google Analytics Individual Qualification

Google

HubSpot Inbound Certification

HubSpot

Get In Touch

I'm always open to discussing new opportunities, interesting projects, or just having a chat about SEO and digital marketing.

Interests

TravelingReadingCookingGolfing